The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Saatchi & Saatchi
Client
Title
Category
Award
Points
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Green Pencil
Points: 90.00
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Events / Stunts / Competitions / Virtual
Points: 21.00
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Social Post / Single
Points: 9.00
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok
Category: Television & VOD / Long Form - Single
Points: 9.00
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish
Category: User-Generated Content
Points: 9.00
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Online & Mobile Video / Mobile Video
Points: 9.00
The Unkown Heroes
Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client: ICRC International Committee of The Red Cross
Category: Film
Points: 9.00
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Events & Experiential
Points: 9.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Brand Partnerships
Points: 3.00
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish
Category: User-Generated Content
Points: 3.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York
Client: Tide
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Single Country or Region / Consumer / Brand
Points: 3.00
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Single Country or Region / Consumer / Brand
Points: 3.00
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: Digital Design
Points: 3.00
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Out of Home / Single
Points: 3.00
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Physical Items
Points: 3.00
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: Digital & Online / Ecommerce
Points: 3.00
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota
Category: Cinematography / Single
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Active Engagement / Call to Action
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Sustainable Development Goals
Points: 3.00
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok
Category: Television & VOD / Varying Length Series
Points: 3.00
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota
Category: Online Films & Video / Long Form - Single
Points: 3.00
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok
Category: Craft / Storytelling
Points: 3.00
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: NFTs & the Metaverse / NFTs
Points: 3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.00
Client:
KyivPride
Title:
Motherland Pride
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Post / Single
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Goldfish
Title:
Go For The Handful
Category:
Online & Mobile Video / Mobile Video
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
ICRC International Committee of The Red Cross
Title:
The Unkown Heroes
Category:
Film
Award:
2022 Pharma Bronze Pencil
Points:
9.00
Client:
KyivPride
Title:
Motherland Pride
Category:
Events & Experiential
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Goldfish
Title:
Go For The Handful
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
WWF
Title:
Non-Fungible Animals
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
KyivPride
Title:
Motherland Pride
Category:
Out of Home / Single
Award:
2022 Design Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
WWF
Title:
Non-Fungible Animals
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
KyivPride
Title:
Motherland Pride
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Toyota
Title:
Brothers
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Merit Award
Points:
3.00
Client:
Toyota
Title:
Brothers
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
TikTok
Title:
You Have To See It
Category:
Craft / Storytelling
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
KyivPride
Title:
Motherland Pride
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Merit Award
Points:
3.00